Principles of Product Design

By Aarron Walter

Combined with the power of design thinking, these extensively researched best practices from some of the world’s best design teams will help you nail the fundamentals of product design and do great work.

What’s in the book
Guess less
Learn what the best teams know—that customer research is the base of successful products and companies.

Story first
Learn how product stories, journey maps, storyboards, and personas can build empathy and understanding.

Pencils before pixels
Read how sketching helps designers and stakeholders find solutions together without getting lost in details.

Show and tell
Learn how design reviews, retrospectives, standups, and more can help create a culture of feedback.

Fast feedback
Discover how to learn faster by using prototypes to collect feedback and make tweaks before development.

Lateral design
Learn to improve your process by bridging gaps between design, engineering, and product.

Break the black box
Read how stepping away from your work to build partnerships will transform your design process.

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