Attention-Driven Design

Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

What’s in the Ebook?

Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy—and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero.

In this 68-page ebook, international speaker and writer Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design—with plenty of real-web examples.

  • How Horror Vacui causes marketers to build crappy marketing experiences that deplete our mental energy
  • How to design pages with perfect attention ratios (and when to bend the rules)
  • How psychology and interaction design can help us increase attention (and conversions)
  • What John & Yoko can teach you about conversion-centered design, and why squirrels are jerks (seriously, they are)

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